Comparisons for SMEs

Direct answers on vendor type, SaaS vs custom, integrations and AI — then a quote if it fits.

• Web agency vs technology partner: which to choose

  A web agency optimises site and campaigns; a technology partner builds software that sits inside operations. They are not the same vendor.

• Custom ERP/CRM vs SaaS: comparison

  SaaS wins on time-to-start; custom wins when the process is the advantage or integrations will not fit a settings screen.

• API integration vs manual exports between CRM and ERP

  Copying records by hand costs more than a REST connector once volume grows. An API is a contract on data, direction and errors — not a magic link.

• AI in business processes vs chatbot-only

  A homepage chatbot rarely moves margins. Extraction, routing, internal search and checks pay — with a human accountable.

• Custom software vs generic SaaS for an SME

  Custom makes sense with a measurable bottleneck and a stable perimeter. SaaS is enough when the process is standard and you can adapt.